Advertising:
My Creative Input
Men's Mental Health Campaign (CM417 Final) Spring 2024
OUT OF HOME
SOCIAL
Class: CM 417 - Fundamentals of Creative Development
Artist: Samantha Sanders
Copywriters: Elliott Purnell & Samantha Sanders
Human Insight: Men are often reluctant to seek support because of the ongoing stigma around mental health.
Big Idea: Strength is vulnerability
Concept Statement: Men are taught to suppress their emotions. They are taught that "real men" must be strong to be valued in society. Men are reluctant to seek support due to the stigma that men who struggle with mental health are weak. We aim to support men's mental health by reframing what it means to be masculine by challenging traditional expectations and stereotypes and promoting the narrative that strength is vulnerability.
MOODBOARD
Secret Ad Comps Spring 2024
Class: CM 417 - Fundamentals of Creative Development
Artist: Samantha Sanders Copywriter: Margo Williams
Human Insight: Smelling bad is embarrassing!
Big Idea: With Secret, you’ll have one less thing to worry about.
Concept Statement: Secret’s your new best friend. They'll pick up the slack, always have your back, and ensure that you don't have to worry about the little things, like sweat stains or odor. Let Secret be the friend that's always one step ahead, getting you through any situation and giving you one less thing to worry about.